After meeting with Chuck, we immediately thought that an old school cartoon character would be a great representation of Chuck’s Carpet & Flooring. We began research of vintage cartoon drawing styles and typography. After landing on a cartoon, we began sketching characters, emphasizing Chuck’s most outstanding features, such as his goatee, bandanas, and love for the infamous band Motley Crew, of which he has a band member tattooed on his arm.

The character is a playful representation of Chuck, decked out in his daily work uniform, goatee flailing in the wind, holding a big roll of carpet over his shoulder. This cartoon not only shows off his unique personality, but also emphasizes that he is the man behind the company and quite literally the main character of Chuck’s Carpet and Flooring Services.

We paired this character with a bold and vintage script font to compliment the style of the illustration. Along with a desaturated red white and blue color palette, we believe that all the elements were cohesive and quite successful in bringing Chuck’s vision to life.