HAND CRAFTED, SMALL BATCH VODKA
SCOTTY VODKA
Scotty came to us looking for a brand identity to represent his passion project, quickly becoming full time career, Vodka company. He spent over 10 years in search of the smoothest vodka he could imagine, and he finally cracked the code. Hand crafted on the Eastern Shore of Maryland, Scotty wanted a logo and brand that not only displayed a nautical feel, but also the high quality, smooth taste he had long been craving to create.
OBJECTIVE
After hearing Scotty’s requests, we dove right into the research stage. This included history of the Maryland waterways, nautical terms, and any symbolism in between. Finally, we landed on the logo you may find below. This shape represents the combination of both Poseidon’s trident, and the infamous spade. The trident symbolizing the king of the sea, and the spade representing nobility, class, and life. We paired the icon with a bold, sans serif to accentuate the brand name and to help stand out on the shelf. Lastly, we chose a vibrant royal blue color to tie in brand to the nautical theme one step further.
SOLUTION
PRIMARY ICON
